OHGUSHI created six versions of the key visual for the special editions of SEIKO LUKIA commemorating the brand’s 25th anniversary.

Under the theme “Japanese Beauty from GINZA”, he expresses a sensitivity rooted in Japanese esthetics in six different colors.

SEIKO LUKIAブランド誕生25周年を記念し、世界展開される特別モデル6本のキービジュアルを担当。
「Japanese Beauty from GINZA」（日本の素敵を銀座から）をテーマとして、日本の美意識に根付いている情緒豊かな６種類の色彩を表現。

世界各国にて展開。

Client : Seiko Watch Corporation
Ad agency : amana inc

「紅」

Kurenai. The color of confidence.

「瑠璃色」

Ruri. The color of the evening sky.

「青白橡（あおしろつるばみ）」

Ao-shiro-tsurubami. The color of Ginza’s cobblestone streets.

「桜色」

Sakura. The color of cherry blossom. A lasting homage to ephemeral beauty.

「胡粉（ごふん）」

Gofun. Made from powdered seashell, it is now used Kabuki cosmetics.
One of Japan’s most famous Kabuki theaters is located in Ginza.

「月白（つきしろ）」

Its dial is the color, Tsukishiro, of the blue-white evening sky that
frames the Ginza skyline as the moon is about to appear.

Bijinga / A portrait of a beautiful woman with quiet confidence, symbolizing the concept “Japanese Beauty from GINZA”

美人画  / コンセプト「Japanese Beauty from GINZA」（日本の素敵を銀座から）を象徴した、凛とした女性像。

Traditional Japanese tools of brush and black ink / water color / Japanese paper.
書道筆、墨、水彩絵具、和紙

Pamphlet

Painting works

Water color / Paper
水彩絵具、水彩紙
728×515mm

Bijinga / Promotion video ver.

1950mm×1250mm

Traditional Japanese tools of brush and black ink / water color / Japanese paper.
書道筆、墨、水彩絵具、和紙