SEIKO LUKIA Japanese Beauty from GINZA

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OHGUSHI created six versions of the key visual for the special editions of SEIKO LUKIA commemorating the brand’s 25th anniversary.

Under the theme “Japanese Beauty from GINZA”, he expresses a sensitivity rooted in Japanese esthetics in six different colors.

 

SEIKO LUKIAブランド誕生25周年を記念し、世界展開される特別モデル6本のキービジュアルを担当。
「Japanese Beauty from GINZA」(日本の素敵を銀座から)をテーマとして、日本の美意識に根付いている情緒豊かな6種類の色彩を表現。

世界各国にて展開。

 

Client : Seiko Watch Corporation
Ad agency : amana inc

 

 


 

 

「紅」

Kurenai. The color of confidence.

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 


 

「瑠璃色」

Ruri. The color of the evening sky.

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 


 

「青白橡(あおしろつるばみ)」

Ao-shiro-tsurubami. The color of Ginza’s cobblestone streets.

 

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 


 

「桜色」

Sakura. The color of cherry blossom. A lasting homage to ephemeral beauty.

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 


 

「胡粉(ごふん)」

Gofun. Made from powdered seashell, it is now used Kabuki cosmetics.
One of Japan’s most famous Kabuki theaters is located in Ginza.

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 


 

「月白(つきしろ)」

Its dial is the color, Tsukishiro, of the blue-white evening sky that
frames the Ginza skyline as the moon is about to appear.

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 


 

Bijinga / A portrait of a beautiful woman with quiet confidence, symbolizing the concept “Japanese Beauty from GINZA”

美人画  / コンセプト「Japanese Beauty from GINZA」(日本の素敵を銀座から)を象徴した、凛とした女性像。

 

Traditional Japanese tools of brush and black ink / water color / Japanese paper.
書道筆、墨、水彩絵具、和紙

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 


 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 


 

Pamphlet

 

 


 

Painting works

 

Water color / Paper
水彩絵具、水彩紙
728×515mm

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 


 

Bijinga / Promotion video ver.

 

1950mm×1250mm

Traditional Japanese tools of brush and black ink / water color / Japanese paper.
書道筆、墨、水彩絵具、和紙

 

 

SEIKO_LUKIA/illustration_by_OHGUSHI 

 

SEIKO_LUKIA/illustration_by_OHGUSHI

 

 

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